A couple of years ago we studied the official selection of the Cannes Film Festival and discovered that 7 out of 9 short films had little to no marketing or basic web presence. Filmmakers selected in the major competition category essentially didn’t exist in the eyes of the general public, and the opportunity was enormous.
Many filmmakers struggle with marketing and short films are often the gateway to a successful career in the film industry. After sending out shorts to many festivals you’ll often find that indie filmmakers and producers have set aside very little of their budget to pay for travel to festivals or even advertising that would make people aware of their own production.
While there are many financial constraints on filmmakers that make it difficult to put money aside for marketing, those that find success in the film business often create sufficient awareness of their films to gather support from producers and production companies.
Over the years we discovered that the short filmmakers that truly succeeded in getting attention and financial support were the ones that had a solid marketing strategy behind their short films from day one. Otherwise they wouldn't receive press attention, get distributors interested or have a chance for the industry to review their film.
Check out our short film promotion package on the Film Industry Network Marketplace if you’d like to get featured on our network.